With great anticipation for TOMS Founder Blake Mycoskie’s visit radiating throughout DePauw’s campus, I had to do a double take every time I saw the words “Conscious Capitalism” broadcast on posters. The term “conscious capitalism” has arisen out of the assumption that through making ‘helping’ fashionable, we are somehow working to end poverty. The reality, however, is that philanthropic enterprises such as TOMS allow us to feel that we are helping the world without having to relinquish our role as consumers.
According to the DePauw website, while traveling in Argentina in 2006 Mycoskie was struck by the daily struggles faced by shoeless children. He consequently decided to create a for-profit organization that would provide impoverished communities throughout Argentina, Ethiopia and South Africa with shoe donations. As a result, TOMS ‘One for One’ campaign emerged, and for every pair of TOMS shoes purchased in the US, one pair is donated to an impoverished community.